On-Demand Training – Trusted Messenger is a PBS documentary that follows a diverse ensemble of healthcare professionals as they set out to gain the trust of communities of color across Minnesota during the COVID-19 pandemic. The resulting film highlights community-led efforts to overcome vaccine hesitancy and bring the pandemic under control. Versions of the documentary with embedded discussion questions for unique audiences — clinicians, community groups, community health workers, nurses and public health professionals — are also available for online streaming. Downloadable facilitator and discussion guides for each audience support conversations about vaccine hesitancy before and after watching the film. (Spanish versions of the film and guides are available for community and community health worker audiences.) Use these resources as teaching and engagement tools for COVID-19 vaccination, or more broadly to build skills in utilizing trusted messengers to successfully engage people and communities in their health.
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